Scaling for Black Friday
How we helped a retailer handle 10x traffic with 0ms latency increases.
The Challenge
A major e-commerce retailer was experiencing frequent downtime during peak hours, particularly during Black Friday sales events. Their existing infrastructure couldn't handle the 10x traffic surge, resulting in an estimated 15% loss in daily revenue during critical shopping periods.
The Mitra Solution
We deployed a multi-region High Availability cluster combined with our proprietary Edge CDN. The solution included auto-scaling capabilities, intelligent load balancing, and real-time traffic monitoring to ensure seamless performance even under extreme load.
The ROI
- Uptime: Increased from 96.5% to 99.99%
- Load Speed: Decreased by 40% globally
- Result: A 22% increase in conversion rates within the first quarter